1. Introduction.
Google analytics is a “free tool” that helps you understand how people use your website. You are probably asking yourself why the need to use google analytics for your website. Google analytics shows you who, what, why, from where and how long people visit your website.
This “article” will help you know the importance of google analytics, -whether you are a website owner, a running business, blogger or even a student. It will help you to improve your website and make it more successful.
2. 8 Top Reasons Why Google Analytics Is Important For Any Website.
1. Know Who Visits Your Site.
Google analytics helps you to know who visits your site. Here, it will show you how many people visit it, from which country and what devices they use- is it smartphones or computers? Now, if you know who visits your site, from where, you know how to target the right audience. How? You create content, products or services that match that particular audience.
You also create content that is mobile friendly, that can be viewed with any mobile gadget-be it a smartphone or laptop.
2. Know What They Do.
What do these visitors really do on your site. Do they just view your content, do they like, comment and share your content, buy your products and services? I mean what do they really do when they visit your website? Knowing what your visitors do helps you to concentrate on a certain type of content that drags their interest. It basically helps you adjust according to the visitors’ interests.
3. Track Where They Come From.
Google analytics helps you to track the sources where your visitors came from. To phrase it easily, how did your website visitors find your site? Is it through google, social media handles or other websites? This will help you know where to shift concentration. e.g. If most of your visitors come from social media, you will have to focus more on those particular social media handles, so as to attract more visitors.
4. Spot Your Best Content.
Google analytics show you which pages are most popular than others. Meaning which pages are frequently visited than others. This firstly gives you a sense of pride as a website owner or blogger. Secondly, it helps you concentrate more on the content that works rather than the one that doesn’t.
5. Know How Long They Last On Your Site.
Google analytics helps you know how long visitors last on your site. I mean-do they spend seconds, minutes or hours while viewing your website? If you know the amount of time visitors spend on your site, you can tell where to adjust. i.e. if they spend little time, it is probably because your content isn’t interesting and vise versa is true.
6. Track Conversations.
Google analytics helps you track conversations. You can measure the sign-ups, shares, comments, likes, purchases or contact form submissions. This helps you to know how well your website is converting visitors into potential clients. On knowing this, you are assured of more sales.
7. Measure Marketing Success.
Google analytics helps you to measure marketing success. It shows you what your site visitors did next after visiting. Did they share your products, sign-up, purchased your products? Taking a call to action on your site like “order now, sign-up” is a sign that your marketing is successful. This implies at this stage, you now know which campaigns/ads work best.
8. Free To Use.
Google analytics insights are “free of charge”. You know who, when, why, how-all these questions are answered free of charge. This implies google analytics is a no-cost but powerful tool for any website owner.
Conclusion.
Google analytics is a no-cost insight tool that should be used by anyone. Are you a website owner, a blogger-whatever, embrace using google analytics tool. It will help grow your website at a very fast rate. Check and learn from the 8 benefits attached to it above and do not miss out.
Google Analytics 4 Tutorial for Beginners (2024) || 1-hour GA4 course-You Tube.
Hey, do you have a website, do you need one for your business?, Hostzion is here for you. Visit our website www.hostzion.net and get started. Do not miss out on the ongoing amazing offers. And if you find this article interesting, do not forgot to share with us your thoughts below.