1. Introduction to Understanding Website Analytics.
Do you ever wonder how people use your website or how it is doing? The only way you can find out is through-“website analytics”. Are you a website owner, a blogger or whatsoever? It is very important that anyone that has a website knows how to use website analytics. Website analytics help you to understand how your website is performing. You get to know who visits your site, what they are interested in (is it news, pages, products or services) and how long they stay viewing it.
This guide therefore is a breakdown of what website analytics really are, why they matter, key takeaways, how to use them and examples of analytics tools among others. Reading this article will help you a new website owner or new to blogger. You will know how to use analytics tools and know where to adjust
2. What Are Website Analytics?
Website analytics are tools that help you understand how people use your website. I mean-is your website for learning purposes, for browsing pages, watching videos, engaging when they comment? What do people really use your website for?-Website analytics helps you know.
Apart from you understanding how people use your website, website analytics also help you know- how many visits, their interests and time spent there.
3. Why Do Website Analytics Matter?
Now if you know what your visitors are interested in when they visit your website, you know how, what and where to adjust. They kind of guide you on what to do next. I mean it kind of doesn’t make sense you owning a website or being a blogger yet you don’t know the performance of your website. Its only through website analytics that you can know and improve where necessary.
E.g. If you find out that a certain article you posted or a certain page of news has many views and comments, you clearly know that your audience has liked it. This means therefore that next time you are writing a post you focus on those related topics.
4. Key Terms To Know But Key Takeaways To Note.
These key takeaways are some of the examples of “website analytics tools” that you need to know. Below, is a list of what they actually are and what they mean when you see them on your analytics.
- Visitors: These are people who come to your website to view, engage with you by commenting, liking, sharing and buying your products/services.
- Pageviews: This is the “how many times” people have viewed or looked for a specific page on your website. For instance, if people view the About us page and Blog page, it will show 2 pageviews.
- Bounce rate: This is the percentage of visitors who leave your site after viewing just one page. A high bounce rate might mean that people are not finding what they are looking for and vice versa is true.
- Average time on page: Is the the amount of time visitors spend on a particular page. Are they spending much or little time on a particular page? If yes-why and if no-why?
- Traffic sources: This is where your visitors who are flopping your website are coming from. Did they find your website through search engines like google, social media or your website address directly?
- Engagement Rate: This means the percentage of visitors who complete a desired CTAs (Call To Actions). This means they like, comment, share, sign up for your services, subscribe etc.
5. How to Use Website Analytics Tools:
Now, i guess this is your area of interest. You are probably asking yourself questions that “as a website owner/blogger, where do i find analytics tool and how do i use it?”. It is simple. We have looked at the examples of analytics tool above.
If you are uncertain on where to find analytics tool, go to google and type in Google analytics. From there, create an account and get started. Lets look at how to use those analytics tools;
1. Check Your Visitors:
Check the number of people who are visiting your site. Here, we are mainly focusing on the number. Is the number going up or it is going down. If it is going up, its a good sign that they love your content-news, information, products, services-i mean whatever you offer online.
2. Review Pageviews:
Look through and see, how many people and viewing which particular pages. Is it the about us page, blog page, Alumni page or whatever-i mean which pages exactly are those numbers viewing. This will help you tell why they prefer this page to the other and know where to adjust.
3. Monitor Bounce Rate:
Look at how many people visit, just one site on your website and leave without clicking or completing a desired CTA. Ask yourself why? If the bounce rate is high-meaning many people don’t give your site time then there’s a problem. Its either they aren’t finding what they want from your website or your content isn’t interesting. This means you got to adjust somewhere, especially if the “bounce rate” is high.
Now, its a normal thing to have a bounce rate sometimes on your site. Why? Ofcourse not everyone is supposed to like your content. Its obvious that if you don’t find what you want on a site, you will not stay even if their content might be interesting. But however, “high bouncing rates” are quite “alarming” and should be “avoided”.
4. Analyze Traffic Sources:
Find out how your visitors got to know about your site. Is it through google, social media, your website address? Find out with google analytics and know where to focus on exactly.
5. Track Conversations:
Tracking conversations is helps you to know what your online visitors are doing with your website. Website analytics will help you tell. Are they subscribing, making purchases, signing up to newsletter or commenting? This is more of like an engagement you have with your online visitors. Are those actions the ones you really want them to take when they visit your website? All these questions come up after seeing the “track conversations tool”.
If the track conversations is high, it is good but if it is low, you got to do something. For instance you can improve on your CTAs. Instead of begging people to perform actions-using words like please, kindly, i beg you. You will need to change to strong CTAs like “order now”, “sign up”.
Why Does Every Post Need A Clear Call to Actions? 10-Reasons.
Conclusion:
Website analytics help you understand what’s happening on your website. By looking at visitor numbers, pageviews, bounce rate, and other data, you can make informed decisions to improve your site and meet your goals. It’s like having a map that shows you where to go next.
8 Top Reasons Why Google Analytics Is Important For Any Website.
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