In todays era everything seems to go digital. Social media happens to be the best marketing tool that many people are adapting to today. Many people find social media a convenient platform. e.g. advertising their products, making money, getting goods and services easily without inconvenience. Social media has made life easy for many. i.e. they just make a call and make orders like jumia orders online, online applications, studies etc.
Bill Gates Network Marketing
2. What are Social Media Handles?
Social media handles are online platforms that people use to interact with various intentions. The name you use on these platforms is your social media handle. Platforms like @twitter, @instgram,@ facebook, @tiktok, @google, @yahoo,@operamini etc. These handles help others find and connect with you online easily.
3. 10 Steps Of Using Social Media to Market Your Business Online Today.
1. Identify Your Possible Clients.
Firstly, identify the particular group of people you feel would be interested in your products. e.g., is it ladies, children, men, youths, public figures, patients, students? .etc. Once you identify this you can tell which platforms to use to attract them easily i.e. is it tiktok, instagram or facebook depending on what products/services you offer.
2. Advertise Your Products/Services.
Secondly, make people know what you offer. Is it food?, do you sell clothes or accessories?, do you offer hairdressing services, online make up classes? etc. People are interested in what you really do. Go live online, explain to people your brand, rank it as one of the best and give reasons why they should try out. Advertising is key in winning clients online, how you do it matters.
3. Produce Quality Products/Services.
Just be sure you produce and offer high quality products/services. The rest will speak for itself trust me. With quality products, they market themselves-How? A first time client will give your products a taste and never leave. This is because of the uniqueness, the branding and the preference a client gets in your products compared to others. Consumers of these products and services are after the good taste and satisfaction they get when they consume them.
4. Give Your Clients Room For Feedback.
Create time for your clients, interact with them often. Keep them involved and give them a chance to give their view on the products. Ask them -do they like the products, if not why? give them room to advise, like what can be done where? By so doing it gives them a sense of belonging to your brand.
5. Offer Promotions:
Once in a while give your clients products/services on promotion or reduced price. Promotions show clients that you appreciate their support towards your brand. Give them these same products at reduced prices and offer sponsorships if its a service etc. e.g. you can even say full time clients get prizes and win some items. This makes them stick to you.
6. Have Good Customer Care .
Good customer care service is very vital in every business. Remember clients are your bosses. How you talk to them, how you value them and welcome them matters a lot. e.g. telling a client who is complaining about your products to leave or quit following you is harsh. Instead give them a listening ear, be humble and interact with them, listen to their reasons.
7. Use Hashtags.
Have special and unique hashtags that you use for your brand. Create your own hashtags which are different from others. This makes people to easily identify you. e.g. you can say #mamabeauties’ saloon, #glowgirl etc. This markets your business so fast.
8. Keep Your Platforms Active.
Now with online marketing, avoid being dormant for a period of time. It will look like closing your shop and buyers find it closed. Make your online presence seen. Be active often times on your page because clients will keep checking it. Once they find nothing new on your platform, you are likely to lose them.
9. Create Engaging Content.
To attract visitors on your platform, create engaging content. What do i mean? create blogs, cook up interesting stories that will make viewers interested. Have your say on current issues. Make people taken up by the flow of your content. Choose topics like-the worst experience on earth, its now or never, The 10 big boys. etc., topics that are eye catching attract viewers on your social media page.
10. Partner With Others Who Are Already Famous Online.
Winning is a team thing. Somebody said “Together we can” another said “United we stand but divided we fall”. This person who is already famous online will attract many viewers on your platform if you partner with them. Advertising your product on their platform even just once can cause a big impact in your life. Remember the more viewers/follows, the more you are likely to get many sales.
In conclusion, social media marketing is something every business person should think of today. Follow the above steps and watch your business grow day by day. It is not something hard if you are determined.
