1. Introduction:
Do you know that many readers today prefer reading simple language? Why? -Its so evident that if i used hard language in this article, you would lose the morale to read on. Mere reading the introduction is enough for you to gauge whether to stop there or continue. What then is the curiosity behind simple language? Simple language makes your content easy to read, understand and attracts more visitors on your site-people get to share your content and connect it to broader audiences.
Now in this article, am not just concerned about a person reading your content, i am concerned about the importance of that driving factor that keeps the reader to read on i mean the- “simple language”. Its therefore a good move to start simplifying your content for your readers. Learn why its important to use simple language for online content today in 10 insights.
“Either write something worth reading or do something worth writing.”
–Benjamin Franklin
2. What Is Simple Language?
Simple language means using easy words that someone can easily understand. Its the use of words that someone doesn’t need to look for a dictionary to get their meaning. Someone understands the meaning there and then as they read on. e.g. use simple words like you are so fluent (simple) and not articulate (hard), i am thirsty (simple) and not parched (hard).
3. 10 Insights On The Importance Of Using Simple Language for Online Content
1. Better For SEO.
Search engines like google prefer content that is easy to read. This implies that if your content is in simple language, its likely to attract traffic. How? The search engines are likely to rank your article highly because it meets the SEO requirement. This means that whenever someone goes to their browser to search for something related to your content, your article comes up. This automatically increases the number of view, shares and broadens your content audience.
2. Easy To Read And Understand.
Clearly, simple language is easy to read and understand. Someone reads on while understanding the meaning there and then. Someone gets to know the message you are conveying in your content with ease. This is because the words you have used are easy and simple.
3. Faster Reading.
Because you used simple language in your content, you save the reader’s time. Someone will not spend a lot of their time reading your content. They will read through your content and finish it in the shortest time possible. This gives them a sense of satisfaction in your way of writing.
4. Increases Of Engagement.
Content in simple english increases the level of engagement between your reader and your content. It creates that strong bond between reader and the content. This only happens when the language used is clear, simple and easy. It implies that your content keeps them interested in reading on.
5. Reaching A Broader Audience.
As earlier on mentioned, easy language improves your ranking in the search engines like google. A high ranking means increased traffic. People get to like your content, recommend others to read it, share, more views. This automatically means a broader audience.
6. Reduces The Possibility Of Misinterpretation.
Very clear and simple english is easily understood by many. Complicated english is understood by few and most times its debatable. People will have different opinions on complicated english and will have different interpretations hence confusion. This explains why simple language is even better, it is clear, simple and easily understood without the need for debate.
7. Makes People Grasp And Remember Easily.
The reader understands the message in the content clearly. They grasp it in their memory because it is in easy language. This implies they are able to remember it whenever they are to apply it somewhere.
8. Builds Trust.
People start trusting content from your source. Whenever you publish, they are eager to be the first to read it. It simply means that when you communicate, you are clear and they easily understand the language you use. The highlight here is, there’s a way people will take you to be honest and straightforward when you use simple words.
9. It Influences Action.
If you want your readers to take action like signing up for a newsletter, making a purchase, clicking, commenting etc, use simple language. If you succeed in making your readers understand your message then they can take action. I mean how do you even expect readers to take action if you used complicated language and they failed to get the message in your content?-Its quite impossible!
10. It Enhances Accessibility:
Simple language helps to include all readers no matter the literacy levels. Even people with lower literacy levels can understand the message in your content because of the simple language used. This implies, your content lets all readers to get involved hence a benefit. i.e. someone who knows little english will always look for your content to read and avoid others with complicated english.
Conclusion:
Using simple language is very important for your online content. It makes your content easier to read, understand and remember by the reader. Its mainly intended to convey a message that is impactful to the reader. Simple language helps improve your ranking in the search engines among others as above. Learn its importance and start of simplifying your content for your reader today.
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