
1. Introduction:
In today’s world, everything tends to go digital. Improve your website ranking today. Online presence is very important for any running business today. However, online presence alone doesn’t mean visibility, you have to make sure your website ranks well in search engines. How? you have a role to play. This leads you to the 7 simple steps below on improving your website ranking in search engines. The reason why you should rank highly in search engines like google- is to increase traffic and attract more visitors on your website.
2. What Is A Website?
A website is a collection of web pages that are connected and can be searched on the internet. It contains content of a particular business, organization or company. The content includes, photos, videos, speeches etc. This portrays what a particular business deals in. You visit websites by typing in a web address (URL) on google, yahoo, chrome etc., or clicking on a link e.g. https://www.bbc.com/news, https://www.adobe.com etc.

Examples of web pages are -homepage, about us page, blog page, contact us page etc. All these pages contain their content as per their descriptions. Websites can be used for various purposes, such as sharing information, selling products, or connecting with others.
3. What Is Website Ranking?
Website ranking is the position your website takes in search engines. Websites that rank highly appear at the top of the results first page. When you type in the browser searching for something e.g. “best private schools”, the search engines like google bring for you a whole list as per their ranking on internet. This is how you know your rank in the search engines.
4. 7 Simple Ways To Increase Your Website Ranking In Search Engines Today.
1. Keyword Research-Increase Your Website Ranking in Search Engines.
Think of a keyword that best suits your products or services. e.g. girls pride enterprise. Keywords should carry some weight and meaning. If you can’t come up with one use tools like Google keyword planner. This tool will help you choose popular keywords.
Why Keyword Research:
- It helps portray the intention of your website, what you offer online. e.g. is it for news, is it informative, for business? etc.
- It helps to increase traffic in the search engines because visitors are attracted to view your website.
- Helps you to target the right audience e.g. people who love news will stick to your website because it has what they need.
- It helps you to tune your content as per the visitor’s needs hence website ranking.

2. Feed In Quality Content-Increase Your Website Ranking in Search Engines.
Be sure to give the right content that best portrays your services to the web designer. Feed in original content, in simple english, well written with clear dates, engaging and interesting to read on your platform. If it is photos feed in the rightful original photos, videos etc.
Why Use Quality Content.
- Original/natural content ranks higher in the search engines like google, yahoo and this makes increases traffic on your website.
- Engaging content makes the reader part of and interested in viewing whatever you post on your website. They spend much time viewing your website because of the flow of content in your website.
- Informative content is likely to be shared by the viewers on their various platforms. This increases traffic on your website hence ranking it highly.
- Content in very simplified english is easy to read and understand. This improves your ranking in the search engines.
3. Nice Looking Design For Your Website-Increase Your Website Ranking in Search Engines.
If you cannot design your own website, look for a good website designer. Let them design your website to be attractive, nice looking and pleasant for the online viewers. A good looking website attracts visitors, this is because people are taken up by what they see. Take clear and high quality photos or videos and post them on your platform.
Why Choose A Nice Looking Design.
- People can view your website with whatever device they have meaning it is mobile friendly. e.g. smartphones, tablets. A nice looking design will look good no matter the device one is using to view. Aiming at this improves ranking of your website.
- Because of the quality images, videos it has, it loads faster once viewers want to view something. Viewers tend to lose morale so fast when a website takes long to load.
- Viewers spend more time on your platform because its attractive to view.
4. Use Short And Clear URLs-Increase Your Website Ranking in Search Engines.
URLs are like addresses someone uses to access your services on the internet. Its like giving someone a direction to your home. URLs should be short and precise e.g. https://www.fruitjiuce.com etc. Long URLs make it hard for the viewer to master.
Why Use Short And Clear URLs.
- URLs contain relevant keywords help users easily understand what the content in the pages is all about. URLs also help increase the search engine rankings.
- They help users have access to various web pages once they type in the URL in the browser. The browser gives them a list on their searches and its up to them to choose what they want to view. This gives satisfaction to the user.
- Short URLs make it easy for users to master them and can save them for later view.

5. Identify Your Online Competitors-Increase Your Website Ranking in Search Engines.
If you want to increase your online ranking, its important that you know your competitors. Identify those websites that are ranking highly and learn why? Check out their keywords-which key words are they using and which ones are possibly ignoring? The ones they are not using are the ones you should use to increase your website ranking.
Why Identify Your Online Competitors.
- Identifying your competitors helps you gauge the stand of your website as compared to others. It further helps you to know where to correct what, and adjust so as to meet their standards.
- You learn a whole lot from your online competitors for the good of your website. Check your posts
6. Adapt To Trends-Increase Your Website Ranking in Search Engines.
There are some trends that could come up on internet. Learn about them. Look at what news is trending on the internet, and adapt to it. e.g. if it is corruption, HIV/AIDs, etc., write blog articles about it. People will be interested in whatever anyone has to say on a particular trend. This increases your website visitors hence ranking it highly in the search engines.
Why Adapt To Trends.
- It helps you stay relevant and multipurpose. This is because you are involved in anything even if its not what your brand has to offer. This helps you meet the user satisfaction at whatever point in life.
- It makes the users attached to your brand because they feel you are updated on the latest news on block or whatever trends going on.
- It helps you stand out of the many. If you are fast at learning trends you attract more traffic and your videos, posts could go viral. This makes you rank higher than your competitors in the search engines.
7. Get An SSL Certificate-Increase Your Website Ranking in Search Engines.
Get an SSL certificate for your site. An SSL certificate is a certified piece of code that verifies/affirms a website’s identity. It is a security feature that enables encrypted data connection between your website and visitors. The website certificate is issued by the (Certificate Authority) .This encryption ensures that all data connection between the web server and browser is private and can be trusted.
Why To Get An SSL Certificate:
- It helps to change your URL from “http” to “https”. This boosts your site’s security and makes it trusted. Many people will want to view your website because it has an SSL certificate, how will they know? It has https and not http.
- It helps to protect sensitive information like personal data, passwords from being tempered with by scammers and other online attacks.
- Search engines like google value websites that have SSL certificates hence ranking them highly.
Conclusion:
There are many ways of increasing your website ranking on search engines today. It is important to boost your online presence for the good of your business. Why? Learn about how best you can do this above and watch your website rank highly in the search engines like google.
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